Essay Fictional Character Analysis; Hannibal Lecter

Abnormal Psychology Fictional Character Analysis Hannibal Lecter from â€Å"Hannibal† series Character Description: Hannibal Lecter is the primary character in the â€Å"Hannibal† movie series and will be the subject of psychiatric evaluation for this paper. The series is comprised of 4 films (â€Å"Hannibal Rising†, â€Å"Silence of the Lambs†, â€Å"Red Dragon†, â€Å"and Hannibal†) which follow Lecter’s life from youth to adulthood. Lecter is a white male of average height and weight; he is a brilliant doctor and exceptionally well mannered and educated individual. Hannibal Lecter was born in Lithuania in the year of 1933 to a wealthy, aristocratic family. In the midst of World War II, Hannibal, his parents and younger sister, Mischa, relocated to a cabin in†¦show more content†¦In fact, those with psychiatric personality disorders such as ADP are accountable for over 49% of all crimes; of those with more than 5 crimes, 59% had a severe psychiatric diagnosis. This study found higher levels of crime within groups of people with ADP or other pers onality disorders. The likelihood of an offender having a personality disorder increases as the number of offenses committed increases. (Andre Sourander) Hannibal is a dangerous serial killer and cannibal, responsible for over 20 deaths and also has a severe case of ADP. Childhood trauma is directly associated with patients with Psychopathy/Antisocial Personality Disorder. According to this study by Mesut Cetin which tested a number of Turkish men, patients with ADP reported significantly higher rates of childhood trauma related events. 60.8% of the ADP subjects had at least 1 type of childhood traumatization. Childhood experiences are essential factors of development and directly correlated with the aquiration of ADP and other severe personality disorders. Children with a negative upbringing that experience things such as neglect and abuse are at a much greater risk to develop disorders such as ADP. (Mesut Cetin) This study supports the link between childhood traumas and ADP. Hannibal Lecter undergoes extreme trauma when his family is, murdered and his sister is cannibalized.Show MoreRelatedThere Has Been An Increase In The Proportion Of Persons Who Associate Mental Illness With Dangerousness1675 Words   |  7 Pagestreatable. There are many diff erent definitions of mental illnesses based on peoples’ opinions and experiences. One recognisable reason behind this is the media and the media’s interpretation of the mentally ill in their portrayal of fictional characters. Hannibal Lecter and Patrick Bateman from American Psycho are both primary examples of this – both portrayed mentally ill serial killers and both came across as horrible people. These representations of the mentally ill contribute to the stereotypes

Mercedes Benz Operations Management - 5823 Words

Table of Contents Table of Contents i Executive Summary 1 Part (A) 2 A-I: Operations Management at Daimler Mercedes-Benz 2 Quality Material Management 2 Speed 4 Dependability and Flexibility 6 Cost 6 A-II: Process Management at Daimler Mercedes-Benz 7 Types of Daimler Mercedes-Benz customers 7 Advanced Design Process 8 The Body and paint Shop (Raw Materials and Workers job commitment) 9 The Assembly Line 10 Customer Service Strategy 11 Inventory Management 13 Purchasing and Supply Chain Management 14 The Process Chart 15 A-III: Lean Management in Mercedes Benz 16 Part (B) Capacity Management in Mercedes Benz 19 Part (C) Conclusion and Recommendations 22 Reference List 24 Executive Summary Daimler Mercedes-Benz is one of the most†¦show more content†¦The increasing numbers of sub-model cars can also affect the brand quality through increasing any risk issues once launched to the public. Furthermore, according to (Stephen, 2004) Mercedes customers have high expectations about the high quality promised by the company. In 2003, the company disappointed many customers when they sold over 2000 vehicles with an extra option for a navigation system, which were not ready to be delivered at the right time, also accompanied by other mechanical issues. On the other hand, the company made an announcement about its new high quality hydraulic breaking system, which increased its competitiveness in terms of safety and quality against other competitors in the industry. Our company should make sure that manufacturers deliver products with the highest design specification, in order to be order-winner quality conformance, by delivering products with no defects (Hill and Hill, 2012). Furthermore, improvements in quality lead to a decrease in cost for the company. According to (Evans, 1997) higher quality products lead to a decrease in costs for the company through higher productivity: ‘improvements in quality leads to lower cost because of less re-work, fewer mistakes, fewer delays and snags’ (Evans 1997, P.55). Speed According to (Hill and Hill, 2012), synchronising all supply chain activities through using the same data, and completing production at the scheduled time, coordinated between the manufacturer and suppliers,Show MoreRelatedSystems and Operations Management Mercedes Benz9163 Words   |  37 PagesSystems and Operations Management Mercedes Benz Analysis of the competitiveness of operations management Abhijeet Ghosh, A4060514, MBA Intake 14 (Group B) London School of Business and Finance Table of Content Executive Summary amp; Introduction 3 Product and Services 3 Task 1: Operations Management 4 Operations Strategy 4 Process Design 4 Body Shop 5 Paint Shop 6 Assembly 7 Just in Time 8 Quality Management 8 Innovation and Improvement 9 Supply Chain Management 10 Task 2:Read MoreInternal Environment1051 Words   |  5 PagesENVIRONMENT: ORGANIZATIONAL ANALYSIS Corporate Structure. Mercedes-Benz corporate structure is representing eleven different departments, with an average of four core practice areas in each. Let’s start the discussion of the corporate structure by considering Corporate Communications Department. This department works on cultivating a positive news-media image and manages internal communications to retails. . Whenever Mercedes-Benz owners are in need of answers on their questions, customer serviceRead MoreBmw Competitive Analysis1443 Words   |  6 Pagesbusiness sectors in the global framework for analysis. The Japanese cars are now supplemented by luxury models, such as Lexus Infinity and Acura to compete with European cars made by BMW and Mercedes and Audi. In this analysis, I’m going to develop company profile of BMW and its competitors (Lexus and Mercedes-Benz) per Porters criteria. BMW AG Group BMW AG was founded in 1916. 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PETER REEVES Mercedes Benz marketing mix in Nigeria TABLE OF CONTENT Cover page†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦1 Abstract†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..2 SECTION A Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Marketing†¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Marketing mix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Price Product PlaceRead MoreMercedes Benz7662 Words   |  31 PagesSALES MANAGEMENT OF SUBMITTED TO: PROF. PARAG SHAH DATE: 5/4/2011 SUBMITTED BY: DHRUV NIRALBHAI PATEL FSB-1 61250 EXECUTIVE SUMMARY The recent growth in the luxury car market in India is much more than mere market dynamics in a particular car segment. It is a reflection of the changing lifestyle of the affluent class in the country. Luxury car majors in India - Mercedes-Benz, BMW and Audi put together have around 85% market share. 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Since 1886, the company’s founders Gottlieb Daimler and Carl Benz made history with the invention of the automobile, including the Daimler Group, which is one the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles globally (Daimler, 2013). Their main focus is innovation, safety, technology, style, brand image, expansionRead MoreChallenges Facing Emirates Motor Company6080 Words   |  25 Pagesexportation of goods or services. The Emirates Motor Company has for many years engaged in the importation of Mercedes Benz from Germany into the UAE. One of the major challenges that the organization has suffered is lack of sufficient funding. As such, the organization has not been in a position to fully exploit the UAE market. The company also has to deal with high cost of operations. Importation activities require firms to pay for shipping and loading charges for the goods. 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Analysis Of The Book The Iliad Essay - 2279 Words

The first book of the Iliad begins with the beginning of Achilles’ rage, the rage that will eventually cause his own people so much grief and is also the force for Homer’s version of the story of the Trojan War. Whereas the taking of Helen is the focus of the larger, traditional story, the feud between Agamemnon and the hero Achilles over a kidnapped girl defines the Iliad. Both feature a conflict over a woman, Helen and Chryses’ daughter, and a need for resolution as well as a breach of social contract: Paris steals the wife of Agamemnon, ruining the bonds of the guest relationship, while Agamemnon denies Chryse his right to ransom and invokes the wrath of the gods in the form of a plague. In both cases, however, it becomes clear that the conflict will not be resolved quickly, but will continue through the very heart of the story. By â€Å"singing of Achilles’ rage† from the first line, the narrator is clearly showing the audience that this Trojan war is not the war of Hector or Paris or Helen, but of the proud Achilles and his hero-sized enemy. It is interesting to note then, that the argument between Agamemnon and Achilles finds a parallel right at the end of the same book in the fight between Zeus and his wife Hera. This produces a somewhat suprising effect, the first chapter of an epic that is originally about a foreign military campaign is bookended by scenes of internal conflict: dissent within the ranks of the Greek army and a domestic dispute among the immortals. EvenShow MoreRelatedAnalysis Of The Book The Iliad Essay1648 Words   |  7 PagesBook 1: If I was a character in the Iliad, I would refuse to fight in this war. I don’t understand how there is not more discontent among the lower hierarchy of the army. I would not see the point of fighting simply to retrieve Menelaus’s ex-wife Helen; is it really worth giving up all of their lives to get her back? I understand that they were also concerned with heroism and honor, but to me fighting over such a simple disagreement doesn’t make much sen se. That aspect, along with the inclusion ofRead MoreAnalysis Of The Book The Iliad 965 Words   |  4 PagesSing, goddess, the anger of Peleus’ son Achilleus and its devastation, which put pains thousandfold upon the Achains,† (page 76 lines 1-7)This quote comes Richard Lattimore’s translated version of The Iliad, it tells the reader that Achilles is a man who is capable of great anger, anger that will kill thousands and bring much suffering. You wouldn’t think that a man like that would be able to feel anything but that anger, but in Christopher Logue’s War Music we see, â€Å"a naked man run with what seemsRead MoreAnalysis Of The Book 12 Of The Iliad 894 Words   |  4 PagesHis True Nature Following the demise of Troy, the Achaean’s mighty fortification is destined to fall not by mere mortal strength, but rather, the selfish act of divine intervention. In Book 12 of the Iliad, Homer’s narration is centralized around the Greek’s mighty fortifications, the fortress that agitates the gods. The author begins the story by describing Zeus’s plans to dismantle the Greek rampart. The author makes the god’s plan manifest when Hector chastises Polydamas for his foresight andRead MoreAnalysis Of The Book Six Of The Iliad 1362 Words   |  6 PagesAgency Agency can be defined as willed action that is freely taken after deliberation or action taken having a specific purpose behind it. In book six of the Iliad, Hector deals with the struggle of choosing between his familial duties and his public heroic responsibilities. The outcome of this conflict, presented in the passage from book six of the Iliad, represents an agency that is both purposeful and goal directed towards receiving honor. The fact that Hector leaves behind his beloved familyRead MoreThe Iliad : Greeks And Their Love For War1568 Words   |  7 PagesAffourtit Affourtit.2 February 10th, 2017 CLAS1101 The Iliad: Greeks and Their Love for ‘War’ It has long been a popular scholarly opinion that the Greeks in the Iliad were lovers of war and violence. The Greeks were most definitely primal beasts, and blood shedders, a fact made abundantly clear in the Iliad. However, I think that the Greeks were not lovers of war, furthermore I think this interpretation is shortsighted. The amount of violence in the Iliad seems to be evidence for their love of war, butRead MoreA Comparative Analysis of Odysseus and Achilles Essay1207 Words   |  5 PagesA Comparative Analysis of Odysseus and Achilles The Trojan War was more than a series of battles between opposing forces, it was the climax of an age of heroes. The retrieval of Helen brought together many of the mythological characters of that time onto a single stage. Of the thousands of brave men who fought at Ilion, two men stood above the masses, sharing the title of hero. They were born in the line of those on Mt. Olympus, favored by the gods. Excelling in courage and skill, adored by thoseRead MoreExistentialism And Akhilleus : State Of Affairs1182 Words   |  5 PagesState of Affairs in Homer’s Iliad Existentialism is a philosophy that deals with human existence. This philosophy is a complex subject that asks questions about life that include meaning, purpose, choice, morality, ideology, and individuality. When reading other texts one could easily make connections to existential themes within the book’s literary tropes. Occasionally, some books have an overloaded abundance of existential themes. Homer’s Iliad is one of the books that comprise of an abundanceRead MoreAnalysis Of Homer s Iliad 1382 Words   |  6 PagesRyan Doerhoff History of Greece Dr. Kirkland September 5, 2014 Document Analysis The primary documents that will be focused on in this analysis come from Homer’s Iliad. Homer is venerated today as the greatest of Greek epic poets, as his works had a colossal impact on the history of literature. Through his epics, Homer brings us first hand into the culture of the Greek world in the eighth century B.C. It is important to note that at this time very few had the privilege of an education, and lackedRead MoreHomeric Vs. The Iliad1654 Words   |  7 PagesHomeric View of War in the Iliad Being a milestone for all ancient Greek Literature, the Trojan War was discussed and narrated in many different works, most notably Homer’s epic poem the Iliad. Depicting a classical style of mass battle, Homeric warriors were thus treated equally as fighters, but were disregarded in the text in order to illustrate the sheer power of the heroes and leaders. Every warrior was just another piece of the phalanx, which is why the army was so withstanding of attackRead MoreThe Iliad: Literary Analysis1552 Words   |  7 PagesThe Iliad: Literary Analysis Throughout The Iliad, an epic poem written by Homer, there were numerous warriors and other characters that could be looked upon as heroes; some of these heroes included Achilles, Ajax, Diomedes, Hector, and Glaucus. All of these individuals were heroes because of their remarkable mental and physical strength: they were courageous and were better fighters in war than other ordinary men. The trade of battle was a way of life to the Greeks back in Homer’s time. Children

Entrepreneurship - Innovation and Economic Growth

Question: Discuss about the Entrepreneurship, Innovation and Economic Growth. Answer: Introduction Innovation in the recent times can be looked upon to be a new life-line for organizations. This is the reason why the government policy markers across the globe not only emphasize upon taking innovation capacity within their economies, rather they also emphasize upon framing initiatives for encouraging together with providing the required support and resources to provide assistance in the development of an innovation culture in various core industries. So, as a result in the last twenty years, innovation has emerged as a driving force in not only shaping the competition in the business environment but also emerged as a major factor that tends to determine the survival of the companies (Randall, 2008). Moreover, it has also been observed that innovation has made significant contribution towards economic growth and this is mainly because entrepreneurs tend to produce innovation. The concept of entrepreneur as an innovator emphasizes upon underpinning the entrepreneur paradigm that emph asizes upon highlighting the role of entrepreneurs in the innovation process. So, entrepreneurship can be looked upon to be a process of creating something that did not previously exists and this creation proves to be beneficial in value addition to both the community and also to the individual (Hjorth and Steyaert, 2008). Thus, it can be said that innovation is the specific tool of entrepreneurship with the help of which entrepreneurs strive towards exploiting the change as an opportunity for a different business or service. This reveals the fact that there tends to exists a potential overlap between innovation and entrepreneurship. Thus, on the basis of the above aspect, the assignment is based upon analyzing the impact of innovation and entrepreneurship together with the domestic and international factors that tends to affect the business structure and strategy. However, these aspects has been analyzed in context to Whirlpool Corporation that is an American multinational manufacturer and marketer of home appliances and the company has headquarter at Benton Charter Township in Michigan in United States (Whirlpool, 2017). Innovation and Entrepreneurship In the early times, the business organizations use to depend mainly upon their research and development department so that they can develop and launch new and innovative solutions and product ideas. So, it becomes clear that they use to depend mainly upon their developers and researchers so that they can remain competitive and sustain in the market (Piperopoulos, 2011). However, with the passage of time the competition in the business environment has become intense thereby the companies are being forced to make significant changes to their strategies that would prove to be beneficial in the speeding up the process of integration of the new ideas first to the company and then into the market. In this context, it has also been observed that for many years the company used to adopt and follow close innovation methods and this was mainly because of the notion on the part of the business organizations that for successful innovations, the processes should be complied under total control i.e. the business organizations should be in total control of their own ideas starting from the development phase of the innovation to end phase (Drucker, 1985). However with changing trends in the business environment, it became potentially impossible on the part of the business organizations to simply rely upon the innovations that are developed within their own research centers and major constraints include the time pressure for quick market reaction and lack of enough resources dedicated to the research and development. Thus, as a result the companies started feeling the need for adopting new operation models on the basis of open innovation. Open innovation is mainly based upon the principle where ideas and innovations are exchanged between the companies that involves the process of importing external innovations from outside and exporting the unused to other companies who might be in need of such innovations (Wagner, 2012). Relationship between Entrepreneurship and innovation Entrepreneurs can be defined as the individuals who possess the ability of using innovation for exploiting and creating change and opportunity in order to generate revenue and earn profits. Thus, it can be said that there are five key elements makes the entrepreneurs stand aside from managers and leaders. They are: The entrepreneurs tend to create a climate that supports continuous search for high potential business opportunities and exploiting the same with confidence and speed (Bessant and Tidd, 2007). The entrepreneurs emphasize upon framing i.e. what needs to be done, what is the potentiality of the endeavor of becoming profitable and what return on investment can be achieved. The entrepreneur strives towards maintaining a stock of the potentially attractive new business opportunities (Mitra, 2012). The entrepreneurs in order to limit risk adopt options approach and it also proves to be beneficial in creating focus and strategic alignment across the portfolio of initiatives. The entrepreneurs are also capable of prompting adaptive execution. Thus, from the above discussions, it is observed that where entrepreneurs at one hand strive towards analyzing and exploiting new opportunities, they mainly strive towards being innovative in their approach to create and introduce something new. This aspect proves to be important in adding value to the society and also adding value to the existing business to remain competitive and differentiate itself from the competitors. Thus, it can be said that if entrepreneurship and innovation goes hand in hand. Analyzing Whirlpool Corporation in context to Innovation and Entrepreneurship Analyzing the business case scenario of Whirlpool Corporation since late 1990s, it is observed that the company was facing stagnation in revenues, market share and profits and analysis revealed the fact that the major reason behind the above issues on the part of the company was stagnation in the product line of the company. This was again due to the lack of ability on the part of the company to introduce and add innovative products in its product portfolio. So, this creates a demand on the part of the management to think of organizational development incorporating aspects like adopting innovation as core competency, laying the foundation, building the framework and reinventing the corporate culture (George and Lin, 2016). So, this reveals the fact that the business has been suffering from loss of market share, loss of profit and poor performance mainly due to lack of innovation. The analysis of the above situation revealed that, it is only innovation incorporated as a core competency that can ensure the sustainability of the company and this is mainly because with the help of the innovative products, the company can command premium prices and also build and enhance customer loyalty. Moreover, in this context, it can also be said that it would not be possible on the part of the company to adopt innovation as a core competency and thus for this it would be important to develop a culture that would strive towards spurring the growth of the company through customer focused innovation (Audretsch, 2006). Another aspect that can be added here is that, the strategies and initiatives on the part of the company would not prove to be helpful if creativity and innovation is limited to few people within the organization and so it is important that the culture of being creative and innovative should be adopted across the organization thereby motivating and encouraging all the employees to be creative in their approach. It was observed that as has been discussed above, the CEO of the company, Whitwam started innovation in the 1999 and in this process around 25 workers were sent to the head Quarters so that innovation and creativity and emphasized upon. However, this resulted in complete failure making the CEO realize the need for a structured approach. So, he created a new designation i.e. Director, Strategy and Development and Nancy T Synder was appointed at this post and in the year 2000, 75 employees were provided necessary training by the Consultants from Strategies and in the entire process, Whitwam acted supportively. So, when the core group was being trained, Synder emphasized upon involving the global workforce of the company in the initiative with the help of internet and innovative fairs. Moreover, the company also emphasized upon putting the required infrastructure in place and also made an effective use of the Information Technology in order to achieve its objectives, the management proc esses were also re-engineered and IT was also used for enhancing and accelerating the innovation chain. On the other hand, it was observed that the management did not only took decisions and emphasized upon executing the same, rather they involved the employees actively and this was evident from the fact that employees were highly enthusiastic about the innovation initiatives. This was evident from 300000 hits at the KM site every month. The CEO emphasized upon enhancing the employees involvement in innovation process and this facilitated him collecting more practical ideas. New proposals were evaluated and funded by the company in the I-Board meetings and in this context Synder also came up with I-Box in order to ensure that the only the brilliant ideas reaches the I-Board i.e. I-Box acted as a screening tool. Thus, it is observed that under the entrepreneurship of the CEO Whitwam, Whirlpool after falling into a stagnant position started regaining its revenues and this was achieved by promoting and implementing a culture of innovation and creativity throughout the organization. As, a result of the above discussed aspects into context innovation and entrepreneurship at Whirpool Corporation, the company is operating at present as a leading brand consumer product company across the globe and undergone transformation from Sea of White to Embedded Innovation and has also been successful in developing high-margin, stand alone businesses that facilitates the company in leveraging its core competencies and core business infrastructure. Again, on the basis of the above innovation and entrepreneurship base laid by the CEO Witwam, the company is still continuing its innovation (Mazzarol, 2006). This is evident from the fact that the company has undergone an innovative partnership with IBM with the he lp of which the Whirlpool home appliances would be connected with IBM Watson Services that would facilitate the company to collect data regarding how the devices are used out in the real world and these data can be easily accessed by the company with the help of the IBM Cloud (ibm, 2016). So, the company would be facilitated with the opportunity of monitoring and improving the products even after they have been sold and it would facilitate the company to tailor-make the future designs as per the specific usability and requirements of the customers. Conclusion Thus from the above discussions, it can be concluded that innovation and entrepreneurship goes hand in hand and in the fierce competitive business environment of present, innovation is the weapon that allows the company to sustain and grow. References Audretsch, D. (2006).Entrepreneurship, innovation and economic growth. 1st ed. Cheltenham, UK: Edward Elgar. Bessant, J. and Tidd, J. (2007).Innovation and entrepreneurship. 1st ed. Chichester, England: John Wiley Sons. Drucker, P. (1985).Innovation and entrepreneurship. 1st ed. New York: Harper Row. George, G. and Lin, Y. (2016). Analytics, innovation, and organizational adaptation.Innovation, pp.1-7. Hjorth, D. and Steyaert, C. (2008).The entrepreneur. 1st ed. ibm. (2016).IBM and Whirlpool: an innovative partnership. [online] Available at: https://www.ibm.com/blogs/internet-of-things/whirlpool/ [Accessed 19 Jan. 2017]. Mazzarol, T. (2006).Entrepreneurship innovation. 1st ed. Prahran, Vic.: Tilde University Press. Mitra, J. (2012).Entrepreneurship, innovation and regional development. 1st ed. Abingdon, Oxon: Routledge. Piperopoulos, P. (2011).Entrepreneurship, innovation and business clusters. 1st ed. Farnham: Gower. Randall, R. (2008).Innovation. 1st ed. Bradford, England: Emerald Group Pub. Wagner, M. (2012).Entrepreneurship, innovation and sustainability. 1st ed. Sheffield: Greenleaf Pub. Whirlpool. (2017).Whirlpool: About Us : Business and Operations. [online] Available at: https://www.whirlpool.com/ [Accessed 19 Jan. 2017].